Why are makeup companies allowed to put fake lashes on models for mascara ads? Isn't this false advertising?

they just need to put a little mascara on the fake lashes and all is well.Why are makeup companies allowed to put fake lashes on models for mascara ads? Isn't this false advertising?
Good question.





Actually, fake lashes are part of things that make-up companies supply. So you could purchase a fake eyelash from that company at a store.Why are makeup companies allowed to put fake lashes on models for mascara ads? Isn't this false advertising?
yes it is but they dont care because they make money from it
I have always wondered that too. lol


It really sux that you wont have those results unless you put falsies on as well or have naturally long and full lashes.


It is why I don't like using mascara at all, it doesn't work on my lashes. :( I have yet to find any that do.
i completely agree like can't they just get someone with really great eyelashes... why do they have to be fake?
yeah..but almost everything we see in advertising is fake..it is nothing new.





like in all the hair commericals where they put glaze on their hair and do a keratin treatment and claim its that shiny from ';pantene';hah
The answer is yes. But the larger issue is all the false advertising that the media has put out in regard to ideal body image for you ladies.





They have largely convinced women (particularly young women) that they need to look like Barbie to be beautiful. Not true.
Hmmm... seems that way, doesn't it? But the ads don't directly come out and say, ';If you use our mascara, your eyelashes will look like this.'; It's just an implied message. Just like the beer commercials that have gorgeous women hanging all over the guys; they don't actually say, ';If you drink our beer, you'll score hot chicks.'; The ad just puts that idea in your mind. It's a subliminal message, which is how advertising works.
It's a mixture of false advertising and exaggeration.


The two terms have become so intertwined in commercialism that it's nigh impossible to tell the difference and if anyone calls them on it, they claim it's exaggeration, not false advertising.





Have you seen a commercial for a ';Magic Bullet'; or a workout machine?


Same thing. For the workout machines, they bring in models and bodybuilders that are stupendously fit before they used the machine, have them stand on it and film them then say ';This man(or woman) got ripped using our machine.';





Another tactic is to show a gloomy looking, desaturated film piece of a depressed person who suddenly becomes happy. The sun comes out, kids behave, dog stops barking, husband loves wife or vice-versa, and everything becomes a Stepford home when they use this product, even if it's a feather duster or car wax.





-H2o
i know its so anoying
No. They're selling mascara. You know what it is, and what it does. If they want to exemplify their point with false lashes, then they can. The product is still the product.





Besides, a lot of jean companies advertise without ever showing you the pants.
well, Then again, how many mascaras can they possibly sell? I think they are all the same thing..


but I agree, it seems to be false advertising..but they can also say that if you have fake eyelashes you can make them look even better.
Yes it is and several companies in the UK have had to either pull their ads or put a disclaimer on them that false lashes were used after being caught using false lashes by the ASA


http://www.asa.org.uk/asa/adjudications/鈥?/a>


http://www.metro.co.uk/fame/article.html鈥?/a>


http://www.defamer.com.au/2007/10/advert鈥?/a>